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Making tough decisions for your business

The COVID pandemic continues to provide a tough challenge for us all to navigate as business owners.  As I mentioned in last week’s article, we must continue to be proactive in our planning and decision-making, and focus only on what is within our control.

There are tough decisions having to be made – and we need to ensure we are making logical decisions for our businesses right now. 

First and foremost, we need to make sure our businesses make it through this period – your team, your customers and your own loved ones are relying on your business, so as the leader of the business, this is your biggest responsibility. 

As much as you can, you need to eliminate emotional decision-making. You need to  make sure everyone in your business is helping you and your business move forward through this period.

Everyone in your business must be making a positive contribution and continue to rise to the challenge. And you need to be brutally honest about the contribution they’re making.

What they do each day, each hour and each minute adds productivity and value to your business and drives it forward – or it doesn’t. You must operate from a position of truth, not fear.

That means recognising what’s in front of you and making your decisions accordingly.

There’s no sugar-coating it. Don’t give it another few weeks to see what happens. Act now and act smart. 

It is not just about your team – you must be truthful about every aspect of your business and it’s up to you to get your team to buy in to your plan. 

You need to remain calm and focused and set an example for your team. 

If you’re not leading by example, nobody is following. You don’t have to do everything yourself, but you do need to set the example for everybody in your business to follow.

You need to be proactive in your problem-solving. You need to see issues before they happen, not the day before but weeks or months before. It’s your responsibility to solve the problems, to do the things you are good at and let others do the things they are good at.

People won’t follow you just because you’re the boss. They will follow you because they respect you, they can see your determination and desire, and they want the business to do well and more importantly, survive this crisis.

It’s about achieving a common goal. It’s about accountability. It’s about focusing on doing the little things well. And a focus on the things you can control rather than what you can’t.

Make sure you are achieving results every single day in accordance with your plan.

Keep your finger on the pulse so you can react quickly to new challenges and opportunities.

Being a leader right now means getting involved and setting a good example. Good leadership and resilience are what will get your business through this!

Power to you!  
Stefan Kazakis 

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