This week we interviewed a man so full of life, so full of dreams and so full of ambition, even at the age of 80. Meet Graham Cock, the founder and CEO of Ace Contractors Group. As the leader of his award-winning company with over 300 employees, he is still working towards his dreams and has an amazing life story to tell.
In this podcast we find out just what makes the man tick. His story is filled with inspiration, emotion and motivation. We know you’ll walk away feeling inspired that you too can achieve your dreams – all you need to do is make it happen!
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Getting referrals is the best marketing strategy you can have.
So to kick start referral month, Stefan runs through the benefits of referral marketing, how to get them, who to get them from and ensuring the referrals you get are actually prospects you want to work with.
Laurie Reeves is the Managing Director of ControlWorks – an automation company that specialises in providing safe, energy efficient environments for commercial buildings, data centres and shopping centres.
ControlWorks has seen phenomenal growth in recent years, which was only sustainable after first overcoming some major hurdles, which he describes in detail during the podcast.
Laurie also knew that in order to grow the business effectively, he needed his team to take on more responsibility in running the business. He shares how he was able to make this happen, and the amazing results that were achieved once he did.
Brilliant insight for all business owners in this one. Enjoy!
There’s no point exceeding your customer’s expectations if it’s sending you broke.
Before you think about more things you can do for your customer, first and foremost, you should focus on delivering exactly what you promised. Fulfil everything you said you would do.
It’s surprising how many business owners lose sight of this. This is by far the most important aspect of the relationship.
If you then want to offer even more than what you promised, you need to understand what impact this has on your business and deliver it in a strategic and systematic way, otherwise it could be costing you more than you think.
Marcus Theodore is the owner of C2Films (c2films.com.au) – Australia’s highest rated, most reviewed wedding event videographer.
C2Films has built their reputation by focusing delivering the highest quality products to their clients. Marcus recognised, though, that the product is not the film they deliver, but the amazing experience the deliver for their clients on their most special day.
By constantly wowing their clients, C2Films was getting lots of referral business and was growing as a rapid pace. With this fast growth, Marcus was becoming concerned that their quality and standards would suffer. Marcus shares how he confronted this challenge and re-engineered his business to consistently deliver the highest quality, every time.
He shares the story of C2Films and the insight and wisdom he’s gained as C2Films has grown to become the benchmark business it is today.